A construction site
pioneer
A story of daring and passion
Allures Yachting from the ambition of two school friends, Stéphan Constance and Xavier Desmaret, who were determined to create the blue water cruising sailboat: safe, fast, comfortable, and elegant. It was a bold idea, developed from scratch, based on a detailed market analysis and advice from sailing personalities such as the great sailor Michel Desjoyeaux and architect Marc Van Peteghem. Their concept is based on combining a shaped aluminum centerboarder hull with a composite deck to optimize weight in the upper sections, insulation, and sleek lines. To guarantee impeccable quality, they select expert partners for each component, while final assembly will be carried out in the CMN workshops in Cherbourg, specialists in very large commercial and military vessels.
2003
The beginning of the story, the first generation of Allures
The first model, the Allures 44, was developed with naval architect Olivier Racoupeau. The specifications emphasized safety, autonomy, and blue water cruising.
The boat stands out thanks to several innovations: a chart table , a technical area at the stern accessible from both the interior and the cockpit, and a general layout designed for maintenance and efficiency on board.
From its very first presentations, the Allures 44 was noted for the quality of its construction, its understated aesthetics, and its performance. Its commercial success confirmed the relevance of the initial concept. The Allures 40 and Allures 51 quickly joined the range.
The boat stands out thanks to several innovations: a chart table , a technical area at the stern accessible from both the interior and the cockpit, and a general layout designed for maintenance and efficiency on board.
From its very first presentations, the Allures 44 was noted for the quality of its construction, its understated aesthetics, and its performance. Its commercial success confirmed the relevance of the initial concept. The Allures 40 and Allures 51 quickly joined the range.
2010
Industrial development and model renewal
The takeover of Garcia Yachts was a defining moment for Allures. Beyond acquiring a recognized brand, it was the integration of aluminum fabrication skills and infrastructure that transformed the shipyard's industrial capacity, enabling it to produce its own hulls. In 2010, Allures was already producing 15 units per year and moved into a new building in Cherbourg, where all stages of assembly—carpentry, equipment, deck, and rigging—were brought together.
This period also marked the renewal of the range: the Allures 45 replaced the 44, the Allures 52 succeeded the 51 in 2016, and the Allures 40 evolved into the 39.9 and then the 40.9, the first model of the third generation.
This period also marked the renewal of the range: the Allures 45 replaced the 44, the Allures 52 succeeded the 51 in 2016, and the Allures 40 evolved into the 39.9 and then the 40.9, the first model of the third generation.
2017
The third generation of Allures, the 40.9, 45.9, and 51.9
In 2017, theAllures 45.9 continues the lineage of the 44 and 45, with a modernized look and a new roof window design. It also offers a lifting keel option lifting keel the possibility of a carbon mast for sailors from the world of regatta racing who are looking for an blue water cruising more responsive blue water cruising sailboat.
A few years later, the Allures 40.9 condensed all of the shipyard's blue water cruising expertise into 12 meters. The range was completed in 2021 withAllures 51.9, the first model to offer a aft cabin and a long, welcoming cockpit. The boat is particularly popular in the American market: selected among the "Top Boats of 2025," it was voted "Boat of the Year" by Cruising World.
A few years later, the Allures 40.9 condensed all of the shipyard's blue water cruising expertise into 12 meters. The range was completed in 2021 withAllures 51.9, the first model to offer a aft cabin and a long, welcoming cockpit. The boat is particularly popular in the American market: selected among the "Top Boats of 2025," it was voted "Boat of the Year" by Cruising World.
2019
An Allures 44 completes the Northwest Passage, an Allures 45 in Patagonia
In 2019, two Allures sailboats are sailing to the ends of the earth. OPALE, an Allures 44, successfully completed the Northwest Passage, confirming the suitability of the Allures design for highly challenging voyages. MYRIADES, an Allures 45, spent the southern summer sailing the channels of Patagonia, from Ushuaia to the Chiloé archipelago.
These voyages in isolated areas, exposed to cold, wind and complex logistics, demonstrate the reliability, safety and comfort of Allures blue water cruising in real blue water cruising conditions, even outside the classic tropical routes.
These voyages in isolated areas, exposed to cold, wind and complex logistics, demonstrate the reliability, safety and comfort of Allures blue water cruising in real blue water cruising conditions, even outside the classic tropical routes.
2024
Around the world, again and again
Launched in 2021, the first Allures 51.9, FOU DE BASSAN, took part in the World Odysseyrallie organized by the Grand Large Yachting group. Less than three years later, it has already completed its round-the-world trip, demonstrating the model's ability to cover miles in all conditions. A 40.9, a 45.9, and a 44 also took part in this rallie.
At the same time, many Allures continue to sail the world's oceans. Some owners are selling their boats, and there is also strong demand on the second-hand market, where they retain a high value.
At the same time, many Allures continue to sail the world's oceans. Some owners are selling their boats, and there is also strong demand on the second-hand market, where they retain a high value.
2025
With the Horion 47, Allures revisits the blue water cruising sailboat
With theHorizon 47, Allures is introducing a new concept, again designed by Olivier Racoupeau: the Horizon Frame Concept, which combines lowered side-decks, secure bulwarks, and large 80 cm high longitudinal windows. This provides even greater safety when sailing, more enjoyment during stopovers, and a permanent connection with the outside world from inside the boat.Horizon 47 thusHorizon 47 a new phase in the evolution of blue water cruising sailboats.
Read the interview with Marc d'Arbigny, CEO of Allures Yachting Garcia Yachts shipyards.
Read the interview with Marc d'Arbigny, CEO of Allures Yachting Garcia Yachts shipyards.
Sail further, sail beyond
